Airbeds

If space is an issue, if you would like a spare bedroom but don’t have the room, if you’re dubious about the quality of guest beds and are not sure about how much you would want to spend for a bed you’d use so infrequently then you’ve just talked yourself into buying an airbed.

All the jokes aside about sleeping on air an airbed is, by now, probably the most efficient way to ensure a quality bed, a top-end sleep experience and the perfect way to solve your spare bed storage problem. We say by now, because what’s made it possible is the innovative use of technology.

The AeroBed story –which began the whole air bed thing - began in 1992 when an innovative way to quickly inflate and deflate air mattresses was patented. After much research and development, the original AeroBed was born, bringing the comfortable, adjustable, extra bed in a minute to consumers for the first time. The bed fully inflated in less than 60 seconds with the exclusive built-in pump and its patented quick release valve deflated the bed in 15 seconds. In addition, the product featured adjustable firmness and premium-quality construction.

From 1992-1997, AeroBed sales were concentrated on TV home shopping programmes and in mail-order catalogues. The unique product concept was well received by consumers but not available at retail during this time because the product sold best when demonstrated. The goal was to build the AeroBed brand by educating consumers about "a whole new way to think about air."

In the summer of 1998, AeroBed launched its first infomercial to help raise awareness of the product and demonstrate its features. The response was fantastic, establishing AeroBed's foothold in the marketplace and achieving triple-digit sales growth. Following the infomercial's success, the AeroBed mattress gained broad distribution at specialty retailers and major department stores, on TV home shopping programmes, and in numerous mail-order catalogues.

Since the success of its landmark product, AeroBed has introduced several new and equally innovative products. The Raised AeroBed was introduced in 2001 and features all the comfort and convenience of the AeroBed, but with the height of a regular bed. This unprecedented product created a whole new category of air-filled mattresses, and the infomercial won several awards.

In 2002, AeroBed improved and adapted its inflation technology, and introduced the New & Improved AeroBed. This new AeroBed inflated 30% faster and 20% firmer than the original AeroBed, and the new recessed pump design made the AeroBed even more versatile. Aerobed continues to invest in leading-edge technology and has recently launched a new discreet flat panel pump as part of the Platinum range of products. In addition to the new powerful pump the Platinum range includes other innovative features such as memory foam for added comfort or dual zone comfort control which allows two people to adjust the firmness of the bed independently of the other.

Airbeds, these days have saved many a person from sleeping badly in a bed that’s there only for occasional use and those who use them really do say that a night spent in an airbed really is like sleeping on air.

© Buy Beds.org.uk 2006.

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